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The Harsh Truth
Why pay for the fluff when you need the foundation?
MBA Degrees
Flashy Leaves. No Roots.
"Flashy. But what does it help you to have all the leaves without a proper root system?"
- Loaded with fluff
- Outdated academic methods
- Crippling student debt
MBA Skills
Deep Roots. Real Growth.
"Deep roots is where experience and expertise grow. Skills make you valuable—not fluff."
- Actionable insights
- Real-world decision making
- Instant ROI
Corporate Finance
Essentials
Master the fundamentals of corporate finance with proven frameworks and real-world applications.
Get Your Free Finance eBook
Download John Cousins' comprehensive guide to corporate finance. Learn the essential concepts that drive business decisions at top companies.
- Financial statement analysis
- Valuation techniques & frameworks
- Capital budgeting & investment decisions
- Real-world case studies
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Course library
Explore our curated sets of courses. Equip yourself with the knowledge and skills you need to succeed in today's competitive business environment.
The Unlikely Path From CEO to Best-Selling Course Creator
From MIT Graduate to CEO, best-selling author, and business educator.
A journey of business, education, and giving back
I’m John Cousins. My path has been a mix of tech, business, and teaching. I started with electronics at MIT, added a BA from Boston University, and later an MBA from Wharton.
I spent years in biotech, where I led a cancer diagnostics company as CEO. Then I moved into finance as CFO of several public companies and took two of them public.
Along the way, I wrote best-selling books like Patent It Yourself! and MBA ASAP and built MBA ASAP into a global learning community. For the past decade, I have taught business at universities and enjoyed every minute of it.
I am grateful for the journey. And I am driven by one thing: helping people understand business so they can change their lives.
Think You're MBA Ready?
Test your business knowledge with our comprehensive MBA quiz. Discover your strengths and identify areas for growth. Takes just 5 minutes.
Topics Covered
70+ Videos. Zero Fluff.
6+ Hours of on-demand video coursework organized into 5 core modules
Module 1: Foundations of Accounting and Financial Statements
Master the fundamentals of financial statements and understand how they interconnect to tell the complete story of a business.
Module 2: Financial Analysis and Decision Making
Learn to analyze financial statements using ratios and break-even analysis to make informed business decisions.
Module 3: Corporate Finance & TVM
Master time value of money, DCF, and WACC calculations.
Module 4: Investment Evaluation
Evaluate investments using NPV, IRR, and understand CAPEX vs OPEX decisions.
Module 5: Marketing Strategies and Fundamentals
Master modern marketing strategies from segmentation to growth hacking and digital trends.
Elevate Your Future.
Pass the final exam with >80% and receive a verifiable certificate. Share your achievement on LinkedIn to stand out to recruiters and peers.
- Add to LinkedIn Profile
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John Cousins
John is a best-selling author, entrepreneur, investor, and professor. He has taken two companies public and shares the exact strategies he picked up along the way.
Loved by Professionals Worldwide
Join thousands of professionals who've transformed their careers with MBA ASAP
"I was particularly impressed by the way you present both simple and complex concepts in a consistent, understandable, practical, and smart manner."
"Big plus is the structure! I have a tree map in my head now on what to focus on. Exactly what I needed for financial literacy."
"Fantastic content and delivery. Comprehensive understanding of financial concepts including NPV. Best investment I've made in my career."
"What I am getting is way more valuable than the cost of the programme. You are touching lives. I'm now leading strategic projects at my company."
"The real-world examples and case studies made everything click. I've already applied these concepts to my current projects with amazing results."
"This course gave me the confidence to speak up in executive meetings. The ROI on this investment has been incredible - I got promoted within 3 months!"
"I was particularly impressed by the way you present both simple and complex concepts in a consistent, understandable, practical, and smart manner."
"Big plus is the structure! I have a tree map in my head now on what to focus on. Exactly what I needed for financial literacy."
"Fantastic content and delivery. Comprehensive understanding of financial concepts including NPV. Best investment I've made in my career."
"What I am getting is way more valuable than the cost of the programme. You are touching lives. I'm now leading strategic projects at my company."
"The real-world examples and case studies made everything click. I've already applied these concepts to my current projects with amazing results."
"This course gave me the confidence to speak up in executive meetings. The ROI on this investment has been incredible - I got promoted within 3 months!"
Join 30,000+ professionals who've transformed their careers
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